Boulanger & Jumbo of 1898

A "broadside" was usually a printing on card stock weighted paper which was popular in the 18th and 19th centuries, and produced by local printers. 

This is an example of Aaron Patrick's farm's broadside advertising stallions standing for the 1898 season.  Boulanger, imported by C. Bassinger of Columbus Grove, Ohio, opted to stand his stud at Aaron Patrick's farm.  Mr. Patrick took advantage of this opportunity to advertise his stallion, Jumbo, for breeding as well.  Mr. Patrick was mindful of contractual obligations for the $10.00 live foal fee, and included them on his broadside.